Abridge
Digital Editorial
Abridge is a consulting startup dedicated to assisting Chinese students in US college admissions. I have been hired to design digital editorial layouts for WeChat weekly posts and to manage the publication of the posts by cooperating with their content editor and founder.
Crafting Abridge’s Brand Identity on WeChat Post
Font customization is not possible on WeChat posts layout design due to its limitation. Therefore, I translated highlighted sentences and headlines into Abridge Brand's Chinese font and attached as images. Despite these limitations, I utilized Abridge's brand colors and edited photos to effectively convey Abridge’s brand identity.
Modularise
Given that we will be publishing 2-4 articles every week, I have modularized common elements such as quotes, lists, and footers to boost productivity and maintain consistency.
